Am I the only one flabbergasted by this? Weren't movies suppose to provide entertainment? What have they done to our lives? Keep reading.
Be it bollywood or hollywood, have you noticed the pampering that happens with a movie release? I personally have been drawn to this. I read newspaper articles, watch television interviews, spend hours getting to know about the movie, while the movie is just of couple of hours. Is all our effort and time we spend to "know" about the movie worth it?
Now, answering these questions is a bit of a difficult task. I'll try. As a matter of fact, everyone has different perspective what entertainment truly is. The dictionary on my laptop defines it like this "the action of providing or being provided with amusement or enjoyment:".
This leads us to question the whole premise. Is entertainment just limited to movie of couple of hours or does it cover everything that goes around the movie?
To truly understand the answer, we may have to understand a little part of marketing. People have vast scarcity of time these days. So, the filmmakers want to advertise and educate the mass about their movie. They grab every opportunity they have. They send actors to tv shows, get the reviews of movies published with preference, etc.....
That is why we are surrounded by facade of the movie rather than the movie itself. Coming to the consuming part, Along with the scarcity of time, people want to spend their money wisely. They just don't want to watch a movie by seeing its poster outside the theatre. They want to know what other people think of it. They want to know the actors' attitude towards their work in movies. Judge and then select a movie to watch.
This is good system functioning to ensure better services. But still the ethical question remains, is it all worth just for entertainment?
P.S. I don't watch movies in theatre. Pardon me if the article doesn't do justice to the subject.